The World Economic Forum Annual Meeting is a yearly gathering that brings together Artists, CEO’s, Scientists, Academics and Politicians. Three thousand delegates attend the event that defines priorities and shapes global, industry and regional agendas. The delegates include the heads and members of more than 100 Governments and world influencers such as Sir David Attenborough, The Duke of Cambridge and Jacinda Ardern.
This years theme is Globalization 4.0: Shaping a Global Architecture in the age of the Fourth Industrial Revolution which will cover the challenges of a changing world, climate change, protectionism and Artificial intelligence.
At this amazing event, we were working with our good friend and artist Zsolt Balogh and the New Visual Paradigm, on the installation for the National History Museum's Wildlife Photographer of the Year 2018. The artwork used the shortlisted photographer's images, incorporated with Balogh’s incredible animations and techniques that concatenate the photography with a natural fluidity.
This was displayed as a four projector edge blend that spanned the corner of a wall and balcony projecting seamlessly onto both surfaces. We used Qlab software as a playback solution fed to Panasonic PT-RZ21K Laser projectors notable for their high brightness and contrast with low operating noise.
In addition to the video aspect of the project, we also provided a carefully designed lighting system. Our goal was to create a scheme that provided ample illumination of these busiest thoroughfares of the building whilst also being sympathetic to the photography and projection at the same time.
A large array of pixel mapped lighting focussed all over the space was fed data corresponding to the photographs to give the impression of colour reflecting from the photographs into the room.
It was great to get the opportunity to work on this fantastic event and we have some great ideas for next year!