ArtAV Privacy Policy

Last Updated: May 6, 2026

1. Who We Are (Data Controller)

ArtAV Ltd is the "Data Controller" for the personal information collected via this website. We are committed to protecting your privacy and processing your data in accordance with the UK GDPR and the Data Protection Act 2018.

• Company Name: ArtAV Ltd

• Address: Unit 1, 3 Startforth Road, Middlesbrough, Cleveland, TS2 1PT, UK

• ICO Registration Number: ICO:00011644528

• Data Protection Lead: DPO@artav.co.uk

2. Data We Collect & Why

We collect and process personal data for the following purposes:

• Direct Communication: To respond to your inquiries via our contact forms (Identity and Contact Data).

• Service Optimisation: To analyse website traffic and user behaviour (Technical and Usage Data).

• B2B Marketing & Lead Generation: To identify potential business leads and send relevant updates to professional contacts.

Lawful Basis: * Consent: We rely on your explicit consent for non-essential tracking cookies and opt-in marketing.

• Legitimate Interests: We process data to respond to direct business inquiries and to identify B2B leads (business-to-business networking).

• Contractual Necessity: To fulfil orders or services requested by you.

3. B2B Identification & Profiling

We use specialised tools (such as Leadsy.ai/Instantly) to identify organisations visiting our website.

• How it works: These tools use your IP address to identify the business entity you represent.

• Profiling: This may result in automated lead enrichment or professional follow-up communications.

• Your Rights: This processing is limited to B2B context. You have the right to object to this profiling at any time by contacting our Data Protection Lead.

4. Data Retention

We retain your personal data only as long as necessary:

• Marketing Data: Kept until you unsubscribe or withdraw consent.

• Business & Transactional Records: Retained for 7 years to comply with UK legal, accounting, and tax reporting requirements.

5. Recipients of Your Data

We share your data with specific "Categories of Recipients" who act as our data processors:

• Analytics Providers: Google Analytics, Gauges.

• Lead Generation & CRM: Leadsy.ai (Instantly.ai) for business visitor profiling.

• Email Marketing: Mailjet (for newsletter and transactional delivery).

• Payment Gateways: [Insert Stripe/PayPal if applicable to ArtAV].

• Social Media & Video: LinkedIn (audience insights), YouTube, and Vimeo (embedded content).

6. International Data Transfers

Some of our processors (Google, Mailjet, Instantly) process data in the United States. We ensure your data is protected by:

• Utilising Standard Contractual Clauses (SCCs) approved by the ICO.

• Verifying provider compliance with the UK Extension to the EU-US Data Privacy Framework. You can learn more at www.dataprivacyframework.gov.

7. Your Legal Rights

Under the UK GDPR, you have the following rights:

• Right of Access: Request a copy of the data we hold about you.

• Right to Rectification: Ask us to correct inaccurate information.

• Right to Erasure: Request the deletion of your data ("Right to be Forgotten").

• Right to Restrict/Object: Object to our processing or profiling of your data.

• Right to Data Portability: Request your data in a structured, machine-readable format.

• Right to Withdraw Consent: Change your cookie or marketing preferences at any time.

To exercise these rights, please email DPO@artav.co.uk.

8. Right to Complain

If you are unhappy with our data practices, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

• Website: https://ico.org.uk/make-a-complaint/

• Helpline: 0303 123 1113

9. Data Security

We use industry-standard SSL (Secure Sockets Layer) encryption to protect data in transit. We implement technical measures including firewalls, secure server configurations, and access controls to protect our database and email communications from unauthorized access.

10. Detailed Cookie Information